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Category Archives for "Marketing"

I Like Your Style! Create a Simple Style Guide to Save Time

Your website is built and launched, and it's time to  get to work on maintaining your site with images and content, and getting traffic through social media and email marketing campaigns.

It’s hard work, and you have many sources for content. There is a risk that it can all get a messy.

Style Matters
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All the Marketings and How to Choose Your Strategy

As a small business owner, an author, or the ED of a not-for-profit, or just someone who wants to be noticed on the internet, marketing is about gathering more of what you want. What you want leads, customers, readers, donors, volunteers, members, or attention.

The aim of marketing is to get people from not knowing you to contributing, that is giving you something in return for something else (conversion), and then doing it again. Marketing nurtures people through this journey.

How to choose a marketing strategy
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