Your website is built and launched, and it's time to get to work on maintaining your site with images and content, and getting traffic through social media and email marketing campaigns.
It’s hard work, and you have many sources for content. There is a risk that it can all get a messy.
As a small business owner, an author, or the ED of a not-for-profit, or just someone who wants to be noticed on the internet, marketing is about gathering more of what you want. What you want leads, customers, readers, donors, volunteers, members, or attention.
The aim of marketing is to get people from not knowing you to contributing, that is giving you something in return for something else (conversion), and then doing it again. Marketing nurtures people through this journey.