Creating a rich content program is essential to website success, but it is hard work! Even if you get your team involved in planning and creating content, getting new content out constantly can add stress to any team.
One great way to be efficient is through re-purposing your content. Make your content do more than one thing.
Here are 10 ideas for re-purposing content to make your content creation efficient
Your website is built and launched, and it's time to get to work on maintaining your site with images and content, and getting traffic through social media and email marketing campaigns.
It’s hard work, and you have many sources for content. There is a risk that it can all get a messy.
Here at Website Success Lab, we like a good formula. To make your job easier we want to simplify and clarify. We also know that a successful website is complicated. You can’t just put website tasks into a list, execute them and then you have a great website.
So instead of a formula, we’ve have made a list of ingredients. If you understand these, and execute them well, you will have a head start to a successful website.
As a small business owner, an author, or the ED of a not-for-profit, or just someone who wants to be noticed on the internet, marketing is about gathering more of what you want. What you want leads, customers, readers, donors, volunteers, members, or attention.
The aim of marketing is to get people from not knowing you to contributing, that is giving you something in return for something else (conversion), and then doing it again. Marketing nurtures people through this journey.