Here at Website Success Lab, we like a good formula. To make your job easier we want to simplify and clarify. We also know that a successful website is complicated. You can’t just put website tasks into a list, execute them and then you have a great website.
So instead of a formula, we’ve have made a list of ingredients. If you understand these, and execute them well, you will have a head start to a successful website.
As a small business owner, an author, or the ED of a not-for-profit, or just someone who wants to be noticed on the internet, marketing is about gathering more of what you want. What you want leads, customers, readers, donors, volunteers, members, or attention.
The aim of marketing is to get people from not knowing you to contributing, that is giving you something in return for something else (conversion), and then doing it again. Marketing nurtures people through this journey.